FORMULATE PERSONAL OFFERS TO THOUSANDS OF CLIENTS DAILY, using customer profile data and communication capabilities of the system to move to the relevant client field at the right time and place. Associate customer profiles with product assortment groups for the targeted impact in communications
To effectively promote products and develop loyalty, the XRM Loyalty solution on the Microsoft Dynamics 365 platform allows you to customize your marketing campaigns according to your promotion goals and identifiable preferences in the behavior of the client field. The solution supports several types of campaigns, including: multi-stage, automatic, cyclical.
Assumes the integrated use of identification methods, channels of influence depending on geo-location and, accordingly, the purposes of customer notification. Tracking a location within a radius of 10 km to 1 meter allows you to build appropriate communication scenarios, opening up opportunities for service and sales promotion.
Conducting effective campaigns is impossible without forming a high-quality audience. The XRM Loyalty solution provides a tool for marketing lists to select the target audience using filters (conditions). Lists can be static and dynamic (new members are automatically added to change their history), they can be generated manually or automatically and used in one or more campaigns simultaneously.
When the customer of the network is identified, the system sends push notifications when entering the store (passing by the store) with targeted information about goods, promotions discounts, including on the basis of analysis of its consumer basket, as well as its location (for example, regarding grocery zones) in trading hall
Customer identification methods
Bluetooth Beacons
Bluetooth Beacons The bluetooth beacons placed in the sales hall determine the client's location (by mobile device) in the hall with high accuracy, which allows initiating relevant messages on the product.
RFID tags
Identification of the loyalty card on the chip at the entrance to the point of sale of the service
Authentication on Wi-Fi
A network loyalty card is used as an identifier for accessing Wi-Fi. In addition to identification, it can serve as a notification channel
Mobile app
Due to geo-location tracking and access to the devices, the client has the widest and most flexible detection and notification capabilities of the client.
Facebook Wi-FI
To access the Internet from the client you will need a "like" in the network. Opens the client profile for later interaction
Your branded mobile application installed on the client device is one of the most effective channels of communication, which not only provides push notifications with personal shares, survey tools, but also allows you to track the client's location, and also provides the opportunity to introduce a personal cabinet with information about bonuses , activities.
In addition, the mobile application can be used for:
Improving the quality of service (order from the site, authentication at the point of sale or service)
Short messages with point sentences both at the moment of finding the client in the trading hall, and in the complex of communications of the loyalty program in the XRM Loyalty system. Integration with Viber, WhatsApp, Skype, Telegram, WeChat is available)
A traditional and inexpensive channel of communication, which is great for mass mailings to the widest audience. At the same time, integration of the mail service with the loyalty program management system allows using segmentation tools (client field filtering) to create the most relevant target audience, as well as trigger letters with individual offers (for example, automatic dispatch with a discount on the birthday). Can also be used as a message channel when identifying a client on the network.
Integration of the system with SMS-service is intended for guaranteed and quick notification of the client. The solution allows tracking delivery, provides template editors, monitor the budget and store history.
The Push-hub module allows you to save money by sending notifications to customers, traditionally sent via SMS. Before sending a message to the client, this application automatically selects the cheapest communication channel available to the subscriber at a given time (this can be Viber, Whatsapp, Skype with online status)
The solution supports the mechanics of cross-selling (pre-sales) at the checkout, notifying the cashier about the current shares (for example, the purchased goods) for further communication with the client.
Introduce the consultants to the clients. In the sales points where the format of the consultants' service is used (clothes, shoes, etc.), customer data and its preferences can be used in personal sales at all stages.
