Decision XRM Stadium can significantly enhance the ability to work with visitors of the stadium and the club, fans, partners, suppliers and make the effective work of the internal services. Implementation of XRM system solves the main problem – filling the stadium with the events and visitors of these events. The system collects information about all visitors of the stadium, internet – portal, branded stores. XRM identifies each person in journals, where the customer’s history is written, with: social and commercial information, client’s preferences about their shopping, visiting and other activities, including content, timing and price factors. Appear different target groups as a result, which are similar to methods of involving, implemented effective campaigns of involving and servicing of fans, visitors, customers.
          Due to using the platform Microsoft Dynamics CRM, the constructed system XRM Stadium is a dynamic tool for the coordinated management of the entire enterprise and the 36-th subsystems. The tasks that the system automatically puts to the staff, and the actions that the staff produces – are streamed to realization of the target functions in the business strategy of enterprise.
          Decision XRM Stadium is the central control system managing of all services and business - elements of the Stadium and Club. The solution is integrated with the subsystem ticketing (cash - desks and distributors, internet portal and ticket kiosks), the system of admission (the stadium turnstiles, electronic locks service entrances, parking barriers), contact center, SMS-MMS gateway, the mail system, a system of non-cash payments, external Web portal for visitors and fans, internal portal for employees, specialized attribute shops. System XRM Stadium supports the marketing programs to involve fans to the stadium. Identification of the fans and collection information about them is carried out at each point of connection between the company and the customer: - during the process of selling season tickets and tickets, when you visit a web portal, store, concert, museum, fitness center, hotel, restaurant, coffee shop, buying food in the sporting facilities or in the branded retail outlets.
           Integration with cashless payment for services at the stadium allows to increase the customer service in breaks between matches, also to collect the history of buying and   preferences, to give a personal discounts with the help of personal card. Payment card is built on software Payment solutions of cashless payment and designed to work with RFID tags on the cards.
          Tracking purchases automatically distributes fans to the category list for increasing sales. For example, when buying children's attributes, the system allows to offer similar products with discount, season tickets of family sector. The system allows to monitor the fans, whose birthday is in the day of  match, and offers him a special gift package of services, including a ticket for a special price, free drinks and meals.
          Monitoring of socio-demographic information about the fans allowed to run a program of tracking fans from suburbs and nearby towns and to encourage visiting the stadium through the organization of collective tours to the games, as well as targeted advertising game outside the city. These fans are united in the system in groups, and a specially designed program encourages the development informal social relations in the group (for example, sale of tickets to the neighboring places). These activities contribute to raising the level of satisfaction from visiting fans of the match, and as a result, higher levels of loyalty and attendance in the stadium.
          The system manages the storage and returning more than 16 000 things, which were forgotten at the stadium during the season by fans and visitors. Staff of the stadium marks the lost thing with the barcode. Information about losing thing and it’s place automatically is going to the system. Then the information about losing thing is going to the several groups of fans: to holder of season ticket, where on his sit was found a lost thing. Then to holders of neighboring sites, then to visitors the whole sector. System is formed the newsletter to fans, as the expenses circles on the water, where the center – is place of founding the lost thing. This increases the number of returned things on 63%.
         Club card is a multi-purpose ID fan - it is a season ticket and key for parking, instrument of payment and the card of loyalty. If holder of season ticket can’t attend the match, XRM Stadium gives him the opportunity to pre-announce about release of his sit on this match and receive the compensation bonus points. At the same time it allows to managers of the stadium to sell ticket on this sit to other fan, this will increase the revenue from the match on 15%, because the sits of holders of season ticket are the sits in premium sectors with best view, demand and higher price.
          The system allows you to send special offers (for example, unsold tickets with a discount  before day or in day of a match or a ticket plus a free drink) personally on the base of the fans choosing fans rated. Each sent proposition is accompanied by a unique generated code which fan can send to his friend. Using this code, and sending it to the short number SMS / email / register on the site, customer can realize such proposition at the same time adding to the base of socio-demographic and contact information.
          Decision XRM Stadium manages schedules of loading of staff not only for all departments and executors:  catering and clinging, but halls for conferences or corporate events. The system also manages the schedules of loading (sales) of advertising planes belong to the stadium, making sales planes and tasks for sales department. Also, due to integration of system admission, XRM Stadium allows to calculate the cost of rental advertising surfaces in fact, depends on the number of visitors who look the advertise during the billing period. The system allows to see zone and frequency of the review visitors for each advertising media. Such functional allows Stadium to move to a new level of relations with advertisers.
          Integration with a contact center provides wide possibilities both in taking of queries over partners and fans with instantaneous authentication of subscriber and his history of mutual relations and provides wide possibilities of the outgoing informing of fans the voice channel and channel of SMS, MMS, e-mail.
          Every visitor of web portal may see all his relationship, history of scoring, choosing option of spending prize points on discounts or bonus tickets and souvenirs, after registration on this web-portal. The system tracks the requests of registered fans in the section schedule of matches and on the electronic portal ticket sales. If fan is interested in match but he doesn’t buy a ticket, system will allow make a campaign on sales those fans unsold tickets, propose him attractive terms on visiting the next match.
         Scoring system is controlled by a flexible calculator, which takes into account all the events and actions of a fan. Also, scores are stored on personal club cards, types and rank which the system can be flexibly configured. Club cards provide a cumulative points system, which can be spent in various ways - a trip with the club on the outside match of team will reward the most active and loyal fans.
         Also XRM Stadium has a number of additional integration and management functions that are specific to football, hockey, basketball and other sports facilities and clubs. There is a version of the system for federations and regional sports organizations, conducting their activities on a set of sports facilities. The system is available in 42 languages, has a successful implementation. The hardware requirements for the operation of the system depend on the scale of enterprise.