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Multichannel communication for sales promotion

FORMULATE PERSONAL OFFERS TO THOUSANDS OF CLIENTS DAILY, using customer profile data and communication capabilities of the system to move to the relevant client field at the right time and place. Associate customer profiles with product assortment groups for the targeted impact in communications

Многоканальные коммуникации для стимулирования продаж
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ПЕРСОНАЛИЗИРОВАННЫЕ КОММУНИКАЦИИ В ТОРГОВОМ ЗАЛЕ И НЕ ТОЛЬКО
Multichannel communication for sales promotion

When the customer of the network is identified, the system sends push notifications when entering the store (passing by the store) with targeted information about goods, promotions discounts, including on the basis of analysis of its consumer basket, as well as its location (for example, regarding grocery zones) in trading hall

Customer identification methods
Bluetooth Beacons

Bluetooth Beacons The bluetooth beacons placed in the sales hall determine the client's location (by mobile device) in the hall with high accuracy, which allows initiating relevant messages on the product.

RFID tags

Identification of the loyalty card on the chip at the entrance to the point of sale of the service

Authentication on Wi-Fi

A network loyalty card is used as an identifier for accessing Wi-Fi. In addition to identification, it can serve as a notification channel

Mobile app

Due to geo-location tracking and access to the devices, the client has the widest and most flexible detection and notification capabilities of the client.

Facebook Wi-FI

To access the Internet from the client you will need a "like" in the network. Opens the client profile for later interaction

Multichannel communication for sales promotion

Communication channels
XRM® Loyalty
Mobile app

Mobile app

Your branded mobile application installed on the client device is one of the most effective channels of communication, which not only provides push notifications with personal shares, survey tools, but also allows you to track the client's location, and also provides the opportunity to introduce a personal cabinet with information about bonuses , activities.

In addition, the mobile application can be used for:

Improving the quality of service (order from the site, authentication at the point of sale or service)

Internet messengers

Internet messengers

Short messages with point sentences both at the moment of finding the client in the trading hall, and in the complex of communications of the loyalty program in the XRM Loyalty system. Integration with Viber, WhatsApp, Skype, Telegram, WeChat is available)

E-mail service

E-mail service

A traditional and inexpensive channel of communication, which is great for mass mailings to the widest audience. At the same time, integration of the mail service with the loyalty program management system allows using segmentation tools (client field filtering) to create the most relevant target audience, as well as trigger letters with individual offers (for example, automatic dispatch with a discount on the birthday). Can also be used as a message channel when identifying a client on the network.

SMS-service

SMS-service

Integration of the system with SMS-service is intended for guaranteed and quick notification of the client. The solution allows tracking delivery, provides template editors, monitor the budget and store history.

Save on mailing lists with XRM Loyalty

Save on mailing lists with XRM Loyalty

The Push-hub module allows you to save money by sending notifications to customers, traditionally sent via SMS. Before sending a message to the client, this application automatically selects the cheapest communication channel available to the subscriber at a given time (this can be Viber, Whatsapp, Skype with online status)

Personal contact

Personal contact

The solution supports the mechanics of cross-selling (pre-sales) at the checkout, notifying the cashier about the current shares (for example, the purchased goods) for further communication with the client.

Introduce the consultants to the clients. In the sales points where the format of the consultants' service is used (clothes, shoes, etc.), customer data and its preferences can be used in personal sales at all stages.

Methods of effective promotion FORMULATE PERSONAL OFFERS TO THOUSANDS OF CLIENTS DAILY, using customer profile data and communication capabilities of the system to move to the relevant client field at the right time and place. Associate customer profiles with product assortment groups for the targeted impact in communications
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